Monday, April 18, 2011

Senior Capstone

It's crazy to think that the class I've been preparing for over the past three years has finally come and gone! One of the (many) great things about our PR program is we get the chance to work for real clients throughout many of our classes. For our capstone class this semester, our client was UDOT -- The Utah Department of Transit -- and their new TravelWise program. Our team worked throughout the semester to create a PR campaign that we presented to the UDOT clients last week. I was so happy with how hard our team worked and our clients even chose our team as their favorite. After lots of late nights, early mornings, and a 140-page campaign book, it was definitely worth the hard work.
 Most of our team after the presentation and our whole group at our professor's house afterward
We had a good time with this client and came up with some really fun tactics. Here are some pictures:

We came up with the "Clean Air Polar Bear" for elementary school kids, and I even got to make my first coloring book! 
 Kind of sad to think that my days as PR student are over, but I loved every part of it. In my opinion, it's one of the best majors BYU offers ;)